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How it hurt Coca-Cola, Pepsi, and countless other brands

“Have a Pepsi”
Photo by Tim Mossholder on Unsplash

There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’

Of course, this statement can turn out to be true…

Why we still haven’t managed to communicate with the people of North Sentinel Island

The Sentinelese tribespeople, 1974 – Photo by Raghubir Singh, Nat Geo Image Collection

North Sentinel Island, in the Bay of Bengal, is home to the Sentinelese people. Located between India and the Malay Peninsula, the island forms part of the Indian Andaman Islands. Being so close to other inhabited land masses, North Sentinel is hardly what we would describe as remote. In fact…

Your viral article could kill your writing career, seriously — here’s why.

A young man sits in a deserted park with his head in his hands, looking defeated.
Photo credit

In 1988, Jimmy Cauty and Bill Drummond wrote “The Manual”, a book about how to have a number one single the easy way. They had had a novelty pop song hit the charts earlier that year and The Manual was a tongue-in-cheek guide on success in the music industry.

There’s…

It was all part of the dictator’s master plan.

Kim Jong Nam alongside the mugshots of two young women.
Kim Jong Nam, brother of Kim Jong Un (left) and the two young women who assassinated him (right) / Source: YouTube

13th February 2017, Kuala Lumpur International Airport.

Siri Aisyah and her friend entered the bustling Malaysian airport. They were on their way to the cafe to meet a man they had worked with several times before.

A couple on months prior, the man had approached the two women in the…

Liam Hunter-Bailey

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