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I only needed to sell 28 copies

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I’ve always loved writing, from a young age I would carry a notebook with me and jot down ideas for stories and poems. I would use my computer to type up my work, print it out, and give it a title — like my own little publishing factory.

Although I never wanted to have a career out of writing, the idea of publishing my own book always stayed in the back of my mind. Of course, I knew how difficult it was to get a book published and I’d read all the stories of how hard it was for famous…

How it hurt Coca-Cola, Pepsi, and countless other brands

“Have a Pepsi”
Photo by Tim Mossholder on Unsplash

There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’

Of course, this statement can turn out to be true for many businesses and their negative publicity can generate millions in sales revenue, but more often than not, bad publicity is the key to failure and it doesn’t care how big your business is.

Ultimo Lingerie

In 1996, Scottish entrepreneur Michelle Mone OBE started MJM International Ltd. with her husband Michael. They…

Why we still haven’t managed to communicate with the people of North Sentinel Island

The Sentinelese tribespeople, 1974 – Photo by Raghubir Singh, Nat Geo Image Collection

North Sentinel Island, in the Bay of Bengal, is home to the Sentinelese people. Located between India and the Malay Peninsula, the island forms part of the Indian Andaman Islands. Being so close to other inhabited land masses, North Sentinel is hardly what we would describe as remote. In fact, the surrounding islands are home to five other tribes that we’ve known about for hundreds of years: the Great Andamanese, the Jarawas, the Onge, the Shompen, and the Nicobarese. The only difference in the Sentinelese case is that they don’t want to know about us.


The first recorded contact with…

It’s not all about the looks, you know.

A woman with long, brown hair and round glasses looks into the camera. She is wearing a white, turtle neck sweater.
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Attraction is different for every person you meet, some like one thing while others like something else. If you ask 100 people what they find most attractive about someone, you’ll get many different answers.

Some people find muscles attractive and appreciate someone who goes to the gym, while others prefer foodies and love nothing more than heading to a restaurant to chow down.

However, there are certain small things we can do to make ourselves appear more attractive to everyone, not only in terms of physical appearance, but also when it comes to our confidence levels and the way we…

The airline nearly put itself out of business and is still suffering the consequences.

An American Airlines plane is seen flying through the air.
Photo by Jan Rosolino on Unsplash

In 1981, the American airline industry was going through some drastic changes. After the introduction of the Airline Deregulation Act 1978, American Airlines reported a loss of $76 million.

They needed to gather some capital for expansion but interest rates were at an all-time high so instead, the company’s directors decided to use their customers to raise the funds.

Someone in the marketing department had a great idea: they would issue a lifetime free first-class pass to their wealthiest customers. It was to be completely limitless, with no terms and conditions attached. The person holding the pass could fly at…

Travel. Italy. Mindful Traveling.

The story of how I travelled internationally for less than the price of a cup of coffee.

An aircraft flying in the blue sky, as viewed from the ground.
Photo by Jordan Sanchez on Unsplash

First and foremost, I love to travel. Whenever I’m going on vacation, I spend hours trawling through flight comparison sites trying to find the absolute best price. We all do, right?

It was November 2019, I was living in London as a student and I was dreaming of a trip abroad. The rain pelted against my kitchen window and as I looked out at the street below, all I could see was the dim, butter-yellow glow of the street lights flickering into life. The wind was howling and the brown, lifeless tree branches were being ripped off their stalks with…

This 12-step plan allows me to zone out and completely relax.

Photo by Fernando @cferdo on Unsplash

A couple of years ago, when I was at school, our teachers would dedicate 30 minutes every week to teach us about life. Usually, they would bring in guest speakers from different colleges and universities or people from the world of finance, to educate us on life beyond the classroom.

However, one day they told us they had arranged something different — they had found a man who specialised in reducing anxiety by using a number of methods and techniques related to hypnosis. …

Here’s what happened.

A range of Huel products, including powders, shakes, bars and a reusable container.
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If you don’t know what Huel is, it is a company which sells nutritionally complete shakes. They can be taken in addition to a meal or as a complete meal replacement and contain all the nutrients that we need for a healthy, balanced meal. The shakes are also gluten free, vegan and sustainably sourced.

A common misconception is that Huel is only for people who are looking to diet and lose weight, however many people actually find them beneficial to keep track of their calorie intake as each shake contains exactly 400 calories each. …

Just 87 miles away from home, I live a completely different life.

A silhouette of two men holding hands while leaning against a streetlight is projected onto the gray pavement below.
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Let me give you some background info on my story; I’m Liam. I’m 19 years old, I live in Belfast (Northern Ireland) and I’m gay.

After finishing school in March 2020, I realized I should probably start looking for a boyfriend.

I’d wanted one for a while but never actively pursued the idea. I prefer to meet people in person and strike up a conversation to get to know them, but I knew Covid wouldn’t let me do that for a while. So I thought I’d give Tinder a go — what’s the worst that could happen?

Well, little did…

Liam Hunter-Bailey

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