You Don’t Want to Go Viral
Your viral article could kill your writing career, seriously — here’s why.
6 min readOct 9, 2021
In 1988, Jimmy Cauty and Bill Drummond wrote “The Manual”, a book about how to have a number one single the easy way. They had had a novelty pop song hit the charts earlier that year and The Manual was a tongue-in-cheek guide on success in the music industry.
