How it hurt Coca-Cola, Pepsi, and countless other brands — There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’ Of course, this statement can turn out to be true…

Why we still haven’t managed to communicate with the people of North Sentinel Island — North Sentinel Island, in the Bay of Bengal, is home to the Sentinelese people. Located between India and the Malay Peninsula, the island forms part of the Indian Andaman Islands. Being so close to other inhabited land masses, North Sentinel is hardly what we would describe as remote. In fact…

His bravery in coming out highlights the issue of homophobia in sport and raises the question: why are there not more gay athletes? — On Monday 16th May 2022, 17-year-old British footballer Jake Daniels came out as gay during an interview with Sky News. During the interview, Daniels said he felt like now was the right time to do it as he was ready to tell people his story and hopefully inspire other gay…

Racism caused the first Chinese-born UK parliamentarian to not only quit her job, but question leaving the country. — In 2016, Chinese-born politician Anna Lo was forced to stand down from her post as a Northern Irish MLA after enduring years of racial abuse and campaigns attacking her ethnicity. Ms. Lo was originally born in British Hong Kong in 1950. …

Here’s how I plan to get it back. — As 2021 entered its last few months, I began to notice that my motivation levels had seriously dropped. There were so many things that I really wanted to do, and that I’d been planning to do for a long time, which I was just never getting round to. The year…

How to stay productive and stop procrastinating. — When I was in school, I was taught that studying should be done in blocks of around 35–40 minutes. My teachers told me that after this time, our brains start to rapidly lose focus and we are no longer able to memorise and retain certain pieces of information. Therefore, they…

A shooter stormed a casino in the Philippine capital, indirectly killing 37 people. — The argument in the car At around 10 p.m. on the evening on June 1st, 2017, a grey BMW car was seen moving at a fast pace along the streets of Paco Manila, The Philippines. …

I had posted 100 articles, now I only have 59. — At the beginning of June 2020, I joined Medium and started to experiment, seeing if I could really make money by doing something I loved — writing! In the beginning, although I had very few followers and wasn’t yet a writer for any big publications, I had some success and…

Piece together your five answers and you’ve got your life purpose in one sentence. — A few months back, I was sitting alone at the kitchen table eating my lunch. I was looking out the window onto my beautiful garden and watching the birds landing gracefully onto the tree branches. It was a gorgeous, sunny day and the sky was a deep blue colour with…