There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’

Of course, this statement can turn out to be true for many businesses and their negative publicity can generate millions in sales revenue, but more often than not, bad publicity is the key to failure and it doesn’t care how big your business is.

Ultimo Lingerie

In 1996, Scottish entrepreneur Michelle Mone OBE started MJM International Ltd. with her husband Michael. They…

North Sentinel Island, in the Bay of Bengal, is home to the Sentinelese people. Located between India and the Malay Peninsula, the island forms part of the Indian Andaman Islands. Being so close to other inhabited land masses, North Sentinel is hardly what we would describe as remote. In fact, the surrounding islands are home to five other tribes that we’ve known about for hundreds of years: the Great Andamanese, the Jarawas, the Onge, the Shompen, and the Nicobarese. The only difference in the Sentinelese case is that they don’t want to know about us.

1867

The first recorded contact with…

During Thursday morning’s episode of the British daytime talk show ‘This Morning’, presenter Eamonn Holmes got himself into a lot of trouble internationally for telling a black guest that her hair reminded him of an alpaca.

The woman on the receiving end of the controversy was Dr. Zoe Williams, a TV and media personality in the UK who rose to fame after appearing in the television show ‘Gladiators’. She is a regular guest on This Morning and frequently features in health and wellbeing segments, taking calls from viewers and offering advice on how to fix their medical problems.

The comment…

In 1981, the American airline industry was going through some drastic changes. After the introduction of the Airline Deregulation Act 1978, American Airlines reported a loss of $76 million.

They needed to gather some capital for expansion but interest rates were at an all-time high so instead, the company’s directors decided to use their customers to raise the funds.

Someone in the marketing department had a great idea: they would issue a lifetime free first-class pass to their wealthiest customers. It was to be completely limitless, with no terms and conditions attached. The person holding the pass could fly at…

Travel. Italy. Mindful Traveling.

First and foremost, I love to travel. Whenever I’m going on vacation, I spend hours trawling through flight comparison sites trying to find the absolute best price. We all do, right?

It was November 2019, I was living in London as a student and I was dreaming of a trip abroad. The rain pelted against my kitchen window and as I looked out at the street below, all I could see was the dim, butter-yellow glow of the street lights flickering into life. The wind was howling and the brown, lifeless tree branches were being ripped off their stalks with…

A couple of years ago, when I was at school, our teachers would dedicate 30 minutes every week to teach us about life. Usually, they would bring in guest speakers from different colleges and universities or people from the world of finance, to educate us on life beyond the classroom.

However, one day they told us they had arranged something different — they had found a man who specialised in reducing anxiety by using a number of methods and techniques related to hypnosis. …

If you don’t know what Huel is, it is a company which sells nutritionally complete shakes. They can be taken in addition to a meal or as a complete meal replacement and contain all the nutrients that we need for a healthy, balanced meal. The shakes are also gluten free, vegan and sustainably sourced.

A common misconception is that Huel is only for people who are looking to diet and lose weight, however many people actually find them beneficial to keep track of their calorie intake as each shake contains exactly 400 calories each. …

Belfast, the capital city of Northern Ireland was torn apart by sectarian conflict during the 1960s, 70s, and 80s. The Protestant unionists wanted Northern Ireland to remain a part of the United Kingdom while Catholic republicans wanted a united Ireland, north and south.

Fighting broke out and more than 3500 people, including innocent civilians, were killed during the three-decade-long conflict known as The Troubles. Over 16,000 bombs exploded across N.I. from both sides and the violence spread to Dublin, Ireland, and London, U.K.

Amid the violence, one building stood strong in the centre of Belfast and represented a symbol of…